I was employed by creative agency Wunderman Thompson to develop editorial strategy for the agency’s numerous clients, including Microsoft and BT.

I have provided editorial consultancy for brands including HSBC, Freuds, Unilever, Imperial College and Swarovski.

I have written branded content for Artsy, WeTransfer, Mr Porter and The Shanghai Centre of Photography, and have written about advertising and branding extensively as a Senior Reporter for Creative Review.